EPISODE 167: Crafting a Winning Communications Plan

How can a communications plan transform your business outreach?
Join hosts Sid Sexton and Keith Glines on this episode of the Overlap Podcast as they unpack the art of intentional communication. From targeting the right audience to tailoring messages for specific platforms, they reveal how a solid plan can boost engagement and drive results. Whether you’re a small business owner or a leader looking to sharpen your marketing, this episode offers practical insights to help you thrive in today’s digital landscape.

What You Will Learn

Why a communications plan is more than just a marketing budget.
How to match your message to the right platform and audience.
Simple tools to streamline your communication strategy.
The power of blogging for lasting business impact.

Key Topics Discussed

Platform Demographics: Where do your customers really hang out online?
Message Tailoring: What works on LinkedIn won’t fly on Facebook—why?
Aggregators vs. Intentionality: Are you sabotaging your reach without knowing it?
Blogging as a Power Tool: How one piece of content can fuel everything else.
AI in Marketing: Can tech like ChatGPT or Meta AI save you time?

Show Resources and Links

Overlap Podcast Website: Download the free Communications Plan eBook at overlaplife.com.

Quotes

“The words that you say matter to get the numbers.” – Keith Glines
“One well-written post beats a hundred every time.” – Keith Glines
“A blog is the most powerful tool you have SEO-wise.” – Keith Glines

Conclusion

A communications plan isn’t just about posting more—it’s about posting smarter. Sid and Keith break down how intentional messaging can connect you with the right people, on the right platforms, at the right time. Take their advice: craft a plan, use the tools available, and watch your impact grow.

Sponsor Spotlight

Barranco and Associates: Johnny Barranco offers holistic financial strategies to align your money with your goals—visit barrancoandassociates.com.
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Roadmap for Growth: Chris Francis and Rick Miller’s course helps small businesses scale smart—check it out at treebusiness.com.
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